What makes a retail superstar?
“What makes great retailers? How are they different from others?” asked PMA 2010 Official Business Session speaker George Whalin, author of the book, “Retail Superstars.” His presentation is featured in the April issue of PMA Magazine – Connecting the Imaging Communities.
“If you have a small business that is not distinguishable from your competitors, you are going to struggle,” Whalin said.
There are many ways to stand out – such as having a unique store design, an unusual selection of merchandise, a major commitment to employee training and development, unrivaled customer service or a revolutionary business model. Each store Whalin profiled in his book differentiates itself in one of those ways. They all offer remarkable customer service. They all share another trait as well. They don’t care what the competition is doing. In-stead, these superstar retailers focus on what is happening in their own businesses.
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