The head of ABC Home is shaking up the retail world by embracing sustainable design.
ELLE DECOR: What design trends do you see having lasting value?
Paulette Cole: Everyone wants to jump on the green bandwagon, but it's much more than a trend. It's a complete shift in human consciousness that is going to trigger so much innovation in design. People want better-quality products, not throwaways, and they want things that will nurture and sustain them.
ED: How have these educated consumers affected your business?
PC: Five years ago people didn't know much about unhealthy chemicals in household cleaners and weren't so concerned about off-gases being emitted by carpets. Now they recognize these things are bad. At ABC Home we've done lots of homework on making functional furniture and art that doesn't hurt the planet. We have 650 pieces of furniture composed of reclaimed or naturally fallen wood whose harvesting doesn't endanger old-growth forests. You can invest in something that is good for the planet but is also beautiful.
Green is good design, providing context for a range of possibilities and leading the way to a healthy future.
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